Chinese search giant Baidu has a self-driving car project in development that aims to put its autonomous driving platform into vehicles as early as next year. The Secret Pleasures (2002) Watch onlinecompany's latest attempt at a viral promotion is far from anything you'd expect to see from one of the world's most advanced autonomous projects, however — or really any major brand in 2017.
SEE ALSO: The Las Vegas self-driving shuttle bus crashed in the first hour of operationBaidu's US Twitter account posted a short video today about how self-driving cars will make the world a better place. But the spot quickly devolves into a tone deaf play on gender stereotypes, a cringeworthy mashup of 21st century tech and 1950s sensibilities.
The skit opens with two women leaving work talking about makeup, and it quickly goes downhill from there.
This Tweet is currently unavailable. It might be loading or has been removed.
There are certainly cultural differences when it comes to gender roles in the US and China, and the commercial was definitely shot with the Chinese market in mind. We don't want to score cheap points lambasting the marketing effort out of context — but Baidu shared it via its US distribution channels, so there's some room here for critique.
This isn't the first time Baidu has pushed boundaries with its autonomous development project. The company reportedly showed off the platform's safety features by having engineers jump out in front of a moving car, and Baidu CEO Robin Li took an illegal, live-streamed joyride to the company’s Create AI developers conference in July.
Companies with self-driving car projects face an uphill battle to educate consumers about the potential benefits of the new technology, so these types of campaigns are important as the platforms mature. Going forward, Baidu might want to take a note from Intel and find a pitchman like LeBron James so it can leave the dated, awkward gender dynamics in the past with manually operated vehicles.
Topics Self-Driving Cars
Previous：The New Witches of Salem
Next：Fresh Hell
<em>The Voice</em> and Its Village
Best Pride parade photos of 2018
All marriage proposals should feature sloths from now on
Jimmy Fallon hits back at Trump's 'be a man' tweet by donating to refugee charity
Home/work
Insane footage shows hot air balloon crashing into power lines before landing in lake
Best Pride parade photos of 2018
This blueberry filled with a spider's nest would ruin anyone's breakfast
Empire of Meat
Stephen Colbert, Jimmy Fallon, Conan O'Brien unite for Trump response
The Zuckerberg Follies
Someone drew the Tube map on an aerial photo of London and it's totally mesmerising
Academy invites Daniel Kaluuya, Timothée Chalamet, and 926 other new members
'Jurassic World' sequel is already close to a $1 billion box office
I Feel Better Now
Kevin the permanently surprised cat has a story to inspire you
Uber admits it had safety issues in London, wins back license
WPA3: WiFi Gets a Big Security Upgrade
Peasants of Code
9 tricks to spice up your sext life
Slay your relatives with these 30 'Game of Thrones' giftsThe U.S. government wants to see Twitter and Facebook accounts of foreign travelersGrayson Allen and the arrogant sanctimony of Duke's Coach KUber tries to have it both ways with selfDonald Trump just posted his scariest tweet yetThe Pantsuit Nation backlash has spiraled out of controlRory McIlroy had a very blunt response to Tiger Woods' Christmas outfitPioneering bionic eyes are being given to 10 blind peopleGoogle to fight Apple Watch head'Pokémon Go' will serve up free goodies on Christmas DayHow Snapchat completely dominated 2016Sorry internet, Sinbad never played a genie and 'Shazam' doesn't existHusband of slain politician to deliver alternative to Queen's Christmas Day addressNorth Pole hits melting point in time for Christmas, so Santa can just swim to you nowLeBron James is also king of dancing like no one is watchingEdward Snowden wants you to know he is not sponsored by KFCStarbucks will give away some free drinks for the rest of 2016A NASA rover sent home an immersive Mars panorama. Watch the video.No, India does not need email addresses in local languagesThis is why you should be friends with Russell Wilson on Christmas For Doctor Who season 10, enjoy this light Pet portraits are the cutest when they're shot from below Starbucks could be jumping onto the unicorn train with a new drink Jimmy Fallon debuts bashful Jared Kushner impression on 'SNL' Accidental Tom Hardy lookalike was 'gutted' after not meeting himself How to activate YouTube's hidden Dark Mode How an 'Uber for pregnant women' is saving lives in Tanzania Prepare to be overwhelmed by the world's largest collection of Hello Kitty memorabilia Chance The Rapper is having a very Stevie Wonder birthday Dress shoes for children are the only shoes I want to wear It looks like 'Star Wars: Battlefront II' will ditch the Season Pass Feud: Catherine Zeta We need to talk about Luke's last words in the 'Star Wars: The Last Jedi' trailer The first 'Star Wars: The Last Jedi' poster will take your breath away Carrie Fisher officially won't be in 'Star Wars: Episode IX' 'Egg Sheeran' will be the perfect addition to your Easter baskets Remote watch parties are the best thing to ever happen to introverts Star Wars fans shock and delight Mark Hamill with wedding proposal Bill Nye is back: The science guy talks new Netflix show Cushioning is just a fancy new way to cheat on someone
2.0986s , 8197.0703125 kb
Copyright © 2025 Powered by 【Secret Pleasures (2002) Watch online】,Evergreen Information Network