The Hostess in HeatHollywood Foreign Press Association is giving Twitter its due. In a partnership with dick clark productions and Twitter, the HFPA will stream the Golden Globes red carpet pre-show exclusively on Twitter.
For two hours before the Golden Globes ceremony, hosts will interview the attending celebrities and integrate Twitter content and fan questions from the web. This is part of an ongoing effort at Twitter to debut exclusive video content in the world of entertainment, politics and sports.
SEE ALSO: Behold the pure joy of Issa Rae after her 'Insecure' Golden Globe nomination“The Hollywood Foreign Press Association is always searching for innovative ways and original tools to reach our audience wherever it is as Hollywood comes together on one night to celebrate the best in motion pictures and television – and Twitter is the recognized partner to help us expand our audience,” said HFPA President Lorenzo Soria in a press release. “With the community that Twitter has built, together we will bring the magic of the Golden Globe Awards red carpet to the homes and eyes of aspiring storytellers across the country.”
Hosts for the pre-show have yet to be announced. Jimmy Fallon will host the Golden Globe Awards ceremony.
“Twitter is critical to the live element of our shows by connecting audiences through real time conversation,” added dick clark productions' President Mike Mahan of dick clark productions said in the same release. “Through this partnership we will create a unique live streaming pre-show experience that takes our audience closer to the Golden Globes.”
The 74th Annual Golden Globe Awards will air Jan. 8 at 8 p.m. EST on NBC, with the red carpet pre-show from 6 p.m. until show time.
Topics Golden Globes X/Twitter
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