【Show up Yukari Taguchi】

WestJet is Show up Yukari Taguchihoping to lift the spirits of a Canadian town that's had a rough year in its latest Christmas marketing stunt.

The Canadian airline -- famed for its holiday gift-giving ploys since the breakout viral success of a 2013 ad -- decided the Alberta community of Fort McMurray could use some love this year after a wildfire destroyed 2,400 homes there in May.

SEE ALSO: Watch this voguing Santa officially 'sleigh' Christmas

A commercial released this week details how the company gathered the town's residents for a giant Christmas party, then made sly use of a photo booth to create personalized ornaments containing portraits of each of the families.

The airline then surprised the revelers by raining down the customized gifts from above with tiny parachutes, along with vouchers for free flights.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

The looks of joy and excitement on the faces of unsuspecting residents make for the highlight of the nearly four-minute video.

The ad marks the fifth installment of WestJet's Christmas Miracle campaign. The company first made a splash with holiday surprises by purchasing all of the passengers on a flight their dream gifts in 2013.

As is now custom, the company also released an accompanying behind-the-scenes video explaining how the complicated effort came together.

---

Featured Video For You

---

Helicopter pilot has nailed the art of transporting Christmas trees

---

• Science
• Life
• Digital Culture
• Deals
• Games
• Entertainment
• Tech
• Social Good

• Waiting on Bitcoin
• David Attenborough's VR project 'Hold the World' is absolutely astonishing
• Havenly vs. Modsy: Which interior design service should you use?
• This sex toy version of a Bop It has all your needs covered
• Reverse Robin Hoods
• David Attenborough's VR project 'Hold the World' is absolutely astonishing
• 'Yellowjackets' episode 9 gave us an unlikely MVP
• Google's foldable could be called Pixel Notepad
• The Speaker and the Ironworker
• This sex toy version of a Bop It has all your needs covered

• Wordle today: The answer and hints for June 24
• There's granite on the moon. No one knows how it got there.
• Stellantis partner taps Van Gogh’s painting for special edition car · TechNode
• Distant NASA spacecraft captures breathtaking views of volcano world Io
• This 'House of the Dragon' character is quickly becoming more hated than Joffrey
• CATL seeks to manufacture batteries in the US pending Trump’s approval · TechNode
• Cybertruck recall: Tesla's dreaded, massive wiper is a big problem
• Webb space telescope finds strange galaxy in deepest realms of space
• Douyin tests AI avatars for 24/7 livestreaming · TechNode
• SpaceX launches 22 more Starlink satellites: Watch

• Signs and Blunders
• Turtle sex videos, ranked
• Dogecoin is now the only accepted cryptocurrency for some Tesla products
• This girl dancing as Hermione is actual magic
• The Superstition of Progress
• People spend a third of their waking day on their phones, report finds
• Kim Kardashian's fiery tweets about Donda's House, explained
• Dogecoin is now the only accepted cryptocurrency for some Tesla products
• Immigration and the Carceral State
• Locket app will put your face on your friends' home screen

• Fear and Loathing in Cascadia
• It doesn't have to be assault to be bad, Morgan Freeman
• Warning: Here's what could happen if you ask your husband for Fenty Beauty products
• Teacher corrects letter from White House, then sends it back
• We are really bad at heeding warnings about disasters
• Prince Harry and Meghan Markle are honeymooning in romantic...Canada?
• Google's foldable could be called Pixel Notepad
• Don't panic about a possible correlation between STDs and dating apps
• Juggalos, Nevertheless Persisting
• Tinder 'Places' finds you a date based on your regular hang out spots