Amazon has built up a lot of trust over the years as it's evolved from digital storefront to ecommerce empire. Now it's testing the limits of that trust with Amazon Key.
It's a simple enough concept,Watch The Pussycat Ranch (1978) and it really solves a problem: The main thing Amazon does is deliver packages to your door, but there's always the question of what happens when you're not home. In many cases, that package may find a different home if it doesn't get through your door right away.
Amazon Key, which includes a smart lock and security camera, will let the delivery person in your front door andlet you keep an eye on them, from wherever you are. In cities where lots of people live in apartments, the idea has merit.
It also has a lot of connotations Amazon would like to avoid. The company is already a presence in many households through its Echo devices and Alexa voice assistant, and Amazon Key feels like a bridge too far. It also speaks to just how much we're willing to allow tech companies encroach into our lives, including in places where we'd never trust the government to intrude.
SEE ALSO: Dear Mr. Bezos: Pick Mashable's proposal for Amazon's new headquartersIn this week's MashTalk podcast, the Mashable team unpacks what Amazon Key means for the company and tech in general, and answers the question: Is it worth the tradeoff? We also discuss the company's now-bloated line of Echo devices. Is this really fragmentation, and even if it is, does it matter for a voice-powered device like the Echo?
Finally, we reveal the gadget you should definitely get this holiday season. Surprise — it's from Amazon.
You can subscribe to MashTalk on iTunesor Google Play, and we'd appreciate it if you could leave a review. Feel free to hit us with questions and comments by tweeting to @mashtalkor attaching the #MashTalk hashtag. We welcome all feedback.
Topics Amazon Amazon Echo
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