There are erotice uscountless ways to explain the concept of sexual consent.
A new trio of videos released in partnership with the It's On Us campaign uses a less obvious strategy: humor.
SEE ALSO: Melania Trump gave a good speech on bullying. The only problem? Her husband is a bully.In each of the videos, a woman has an urge she can't control, so she indulges herself in the most comical way possible. In just a minute, the absurdity of each scene demonstrates how so-called logical justifications for sexual assault make zero sense.
First, a woman sees a wedding cake that's impossible to resist. She shoves a fistful of the dessert into her mouth as the baker watches in horror. Next, two women see a sculpture in a museum they absolutely must touch. The guard implores them to stop, but they just laugh in his face.
Finally, a woman walks into a hardware store dying to pee and rushes to use a floor model toilet. "You need to leave right now or I'm gonna call the cops," says the store clerk.
The woman becomes outraged. "Dude, what's your problem," she shouts. "I come in here with a biological urge that I can't be expected to control. You've got everything just out on display, super proud to show off what you got, and then you're shockedwhen I come in here and let nature run its course? Really?"
When she puts it that way, the most common defense of sexual assault looks not just idiotic but grotesque.
The videos were created by the advertising collective 101-North Marketing and are being distributed by It's On Us, the campus sexual assault prevention campaign launched by President Barack Obama and Vice President Joe Biden in 2014. "Sexual assault is a delicate subject, and while we didn't want to make light of the issue, we also thought that if we could find the right angle, addressing it with comedy could be really effective," said 101-North Marketing writer/director Johanna Stein and creative director David Gassman in an email.
Elvin Bruno, the campus programs director for It's On Us, says the campaign is always looking for new ways to communicate its message. Indeed, these humorous videos make consent look like common sense without raising the darker themes that often define sexual assault prevention PSAs.
The timing is important, says Bruno, because the Department of Education, led by Trump appointee Betsy DeVos, is reviewing Obama-era protections for campus sexual assault victims.
DeVos has criticized the system for how schools establish the guilt of alleged rapists and said that approach may lead to litigation and appeals that re-traumatize survivors. Advocates believe the current guidelines hold schools accountable for investigating accusations of assault and punishing guilty students.
Bruno says the best way for students' to protest any changes to the current system is to comment on the process. It's On Us will send people an alert when the comment period opens if they signup for the campaign's pledge.
"We're issuing a rallying cry for everyone to become part of the solution ... andcreate an environment where survivors are supported," says Bruno.
If that happens to be triggered by watching an unexpectedly funny video about consent, then all the better.
Topics Activism Gender Social Good
Inspiring breastfeeding photoshoot turns the tables on rude commentsIncredible Chester Bennington mural is stopping people in their tracks'Miles Morales: SpiderKuri robot can now capture and share the moments you missedAll about the multiverse in Stephen King's 'The Dark Tower'Here's the true cost of buying a Tesla Model 3Major recall after thousands of iPhone cases cause chemical burnsRIP: Here are 70 things millennials have killedSubway wizard barely pays attention to the Rubik's Cube he solves with one handHyperloop One's latest tests broke all of its speed recordsDead fish mysteriously appears in woman's car and she lives to tell the taleWhaddya know, iPad and Apple Watch are selling like crazy againThe Reese's Peanut Butter Doughnut is about to hit Krispy Kreme'Game of Thrones' fan predicts a huge prophecy is about to be fulfilled in the showDamn, Apple's earnings are on fireMark Zuckerberg's foundation hired a top presidential pollsterTrump completely changed the way 'Saturday Night Live' is madeAmazon under investigation for violating Iran sanctions'Twin Peaks' has a new 'Who killed Laura Palmer?': Where is Agent Cooper?'Game of Thrones' fan predicts a huge prophecy is about to be fulfilled in the show Hands on Epson and DJI's drone Augmented Reality Flight Simulator 'Simpsons' fans notice Milhouse watching an NBA game Balenciaga is trying to make car mat skirts happen for more than $2,000 Another actress describes in horrific detail alleged rape committed by Harvey Weinstein Whole Foods now makes less money, but Amazon doesn't care Daimler unveils new E 'Stranger Things 2' is up on Netflix and there have been some strong Twitter reactions Teaching kids about sex ed is important for preventing sexual violence Finally, Twitter forbids Russia Today, Sputnik from advertising How Lena Waithe wrote the 'Master of None' Thanksgiving episode Olivia Coleman is the new Queen Elizabeth II on 'The Crown' India overtakes the U.S. to become world's second largest smartphone market Tell Trump's White House exactly how you feel about paying $70 to enter a national park Uber now lets you add multiple stops to your trip Honda unveils a new Sports EV concept car at the Tokyo Motor Show Amazon Key tries to address the biggest problem with ecommerce 'Stranger Things' will have after Karen Page wasn't planned for 'The Punisher', but showrunner wanted her Nissan unveils its new IMx all Apple's new macOS beta release adds hundreds of new emoji
3.4869s , 10193.921875 kb
Copyright © 2025 Powered by 【erotice us】,Evergreen Information Network