Not everyone is Watch Private Video Magazine 7a football fan. That's alright, especially this Sunday's Super Bowl. To be honest, the Super Bowl is hardly about the game anymore, anyway. There's the commercials, the great snacks, and, of course, the halftime show.
But this year's Super Bowl halftime show isn't just any halftime show. That's because Rihanna is using the big stage to make her triumphant return to music.
If you could care less about about the Kansas City Chiefs taking on the Philadelphia Eagles on Sunday — go birds — then we've got you covered. We did our best to help you time out when, exactly, you need to start paying attention to the 2023 Super Bowl so you don't miss any of the Rihanna action.
OK, but first things first: There is no guarantee for the exact time Rihanna will take the stage. Football games don't really work like that. They take different amounts of time to finish due to clock stoppages, commercial breaks, and a whole bunch of football minutiae the you didn't come here to read about.
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The game itself is scheduled to kickoff at 6:30 pm ET. An NFL football game is composed of four, 15-minute quarters but, oh no, you sweet summer child that does not mean Rihanna will be going on for a 7 p.m. halftime. A typical Super Bowl broadcast lasts about 3 hours and 44 minutes — and they're not getting any shorter. Typically speaking you can expect the extended halftime to begin about 90 minutes after kickoff. So again, a rough estimate would put Rihanna onstage around 8 p.m. ET.
To be safe, however, I'd start watching around 7:30 p.m. ET. At the very least you can flick on the game to see how much time is left in the first half.
This is, after all, a supremely anticipated halftime show. You don't want to miss a minute. This will be Rihanna's first time back on stage since 2018, which is a freaking long time for a superstar to be away. So make sure you tune-in a bit early and get the full spectacle of Rihanna's assuredly amazing return to music.
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