【Watch Bridgette B - Scared Topless (2013)】

Instagram wants to make it easier to find and Watch Bridgette B - Scared Topless (2013)follow people you know and it's -- surprise, surprise -- turning to a feature originally made popular by Snapchat.

The app is adding a new "nametag" feature, which is essentially the Instagram version of Snapchat's Snap Codes. The feature is rolling out now to Instagram's iOS and Android app.

SEE ALSO: Here's the astonishingly simple hack to spice up your Instagram Stories

You can find your nametag by tapping into the side menu at the top right corner of your profile. Each nametag displays your username, and you can customize it with selfies, stickers, and emoji. Scanning another user's nametag (via Instagram's in-app camera) brings up a link to their profile and the ability to follow them.

Original image has been replaced. Credit: Mashable

Instagram is likely hoping the feature will introduce the same kind of low-key information swapping as Snap Codes have for Snapchat. Instead of having to ask people for their Instagram handle, which may feel like an awkward interaction particularly for younger users, they can simply share and scan each other's nametag.

It's also notable that the feature appears in the relatively new side menu (the menu that appears in the top right corner of Instagram profiles). The menu, which also links to saved posts, friend suggestions, and Facebook, is itself a relatively new feature (it was added in August).

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Some have speculated Instagram plans to use that menu to house new features meant to boost engagement and, possibly, add more tie-ins with Facebook. The latter has become somewhat controversial in the wake of Instagram's two cofounders suddenly leaving their roles atop the company amid reports that Facebook was becoming too controlling.

In addition to nametags, Instagram also revealed more about its tests of a new "school communities" feature, which makes it easier for users at the same university to find each other. The feature, which was first reported in August, lets you add your school and graduation year to your profile, as well as organizations you may belong to, like a sports team or sorority.

Original image has been replaced. Credit: Mashable

After you've added a school, your profile will be added to that university's directory where other students can browse and search profiles by class year. Instagram declined to say which universities are part of the initial test, but noted it's at schools "across the U.S." with plans to expand in the future.

The concept, though, is remarkably similar to the university-based "networks" from Facebook's early days, when the social network was limited to college students.

As with the nametag feature, which is also billed as a "back to school" update, Instagram is clearly using school communities to go after younger users -- a key demographic for Snapchat. Like with nametags, school communities gives younger users a way to easily discover the Instagram profiles of people they know while avoiding the awkwardness of asking outright.

---

Featured Video For You

---

Defy gravity at this interactive optical-illusion museum

---

Topics Instagram Snapchat Social Media

• Games
• Science
• Shopping
• Life
• Deals
• Entertainment
• Digital Culture
• Tech

• Today's Hurdle hints and answers for May 12, 2025
• 'The Crown' Season 4 reveals its Princess Diana: Photo
• Mariah Carey responds to a fan's tweet about people who don't like her
• Google's drone delivery service just got approved for public use in Australia
• Best Hydro Flask deal: Save $10 on a 24
• Here's where you can and can't snap that ballot selfie
• Donald Trump gets booed on his way to vote
• Congress bars the IRS from ever offering free tax filing software
• Ryzen 5 1600X vs. 1600: Which should you buy?
• Donald Trump says he's proud of child Tiffany 'to a lesser extent' than the others

• iOS 11 beta Easter egg might reveal iPhone 8's wireless charging sound
• 'Sense8' creator announces 2
• Google Maps now shows real
• Beyoncé and Jay
• Man attempts to hide from police, fails spectacularly
• New Instagram filters will block spam and offensive comments
• I tried to write a novel in a month and now I have a publishing offer
• The original iPhone had its share of haters in 2007
• Annie Lennox shares spectacularly cringeworthy email from 'new music coordinator'
• Iranian city reaches 129.2 degrees, setting national and world records

• Philips now allows customers to 3D print replacement parts
• Here's the stunning first recorded image of a massive black hole
• Donald Trump and Eric Trump both peeped on their wives' ballots
• Rihanna wore the best t
• Virtual Reality: The True Cost of Admission (and Why It Doesn't Matter)
• A nation starved for details on Taylor Swift's ballot turns to Google
• How did NASA create its own pretty artificial auroras? Rockets, of course.
• 'The Crown' Season 4 reveals its Princess Diana: Photo
• Best headphones deal: Save up to 51% on Beats at Amazon
• Prince Harry hits back at 'sexist and racist' trolling of girlfriend Meghan Markle

• Whale Vomit Episode 5: Startup Monarchy
• Brands need to stop telling people to go vote
• America, we need to fix those voting machines ASAP
• Prince Harry hits back at 'sexist and racist' trolling of girlfriend Meghan Markle
• Best vacuum mop combo deal: Save $140 on the Tineco Floor One S5
• Apple quietly drops $99 Mac data migration fee
• Slutbot is a NSFW robot designed to up your sexting game
• The ice lost by Earth's glaciers weighs as much as 27 billion 747s
• Your 'wrong person' texts may be linked to Myanmar warlord
• Toblerone controversy causes British meltdown