【Peter Baumgartner】

The Peter Baumgartnername "Ivanka" is quickly getting popular in China it seems.

Chinese companies have submitted at least 65 applications to use Ivanka Trump's name as a trademark for their products, reported the South China Morning Post.

SEE ALSO: Go visit this site that encourages you to 'buy Ivanka's stuff'

An additional 40 companies have registered their corporate identities under the name Ivanka, as listed by a search on the National Enterprise Credit Information Publicity System.

These firms belong to diverse industries, from selling undergarments to seafood.

A quick search on China's largest e-commerce platform Taobao also reveals a raft of products already being sold under the "Ivanka" brand.

Original image has been replaced. Credit: Mashable

China's laws allow for businesses to use foreign names, or the Chinese translation of them, as trademarks.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The daughter of U.S. President Donald Trump already runs a fashion business under her name. Since 2012, Ivanka Trump Marks LLC owns the rights to use the name "Ivanka" for shoes and clothing in China.

The company has since filed more applications for jewellery, bags and other products.

But other firms keen on "Ivanka" for unrelated products may well stand a chance at owning a piece of the brand.

Trump himself had for years struggled to win back the rights to his name in the Asian country. A Chinese construction firm had earlier secured a 10-year trademark on "Trump."

But just last week, China gave Trump his long sought after trademark. This happened after Trump's meeting with Chinese president Xi Jinping, in which he endorsed the One China policy -- after previously angering China by saying it was "negotiable."

So far, Trump has yet to comment on Chinese businesses trademarking his daughter's name, though he has in the past come to her defence.

He hit back at U.S. retailer Nordstrom after it announced earlier this month that it was cutting all ties with Ivanka's line of clothing and accessories.

This Tweet is currently unavailable. It might be loading or has been removed.

Ivanka has amassed a following in China, with a viral video featuring her daughter Arabella singing in Chinese receiving some 18 million videos on Chinese social media.

---

Featured Video For You

---

White House says Trump tweet about Nordstrom was just defending Ivanka

---

Topics Donald Trump

• Digital Culture
• Entertainment
• Shopping
• Social Good
• Games
• Deals
• Science
• Life

• Finger-Lickin’ Lulz
• More airlines are ditching reclining seats and it's about f*cking time
• Starbucks isn't the only huge food corporation in Yosemite
• The Muse brings Alexa to your car dashboard for $69
• Bankers’ Robberies
• Millie Bobby Brown set to star in 'Elona Holmes Mysteries' movies
• Starbucks isn't the only huge food corporation in Yosemite
• The one iPhone feature I use to calm my raging anxiety
• No Re-Turning Point, U.S.A.
• E! president responds to Catt Sadler pay gap controversy — and oh boy

• There's evidence that Doomfist may be coming to 'Overwatch' in August
• Hinge is adding video. It's time to get yourself camera ready.
• 'Westworld' star James Marsden gives us a peek at Season 2 gunslinging
• Someone found an incredibly creative way of sorting Lego bricks using AI
• MashTalk: Where does Uber go without Travis Kalanick?
• Ethereum price drops 20% after a pile of fake and old news reports
• Woman kicked out of own apartment pool for high leg, one piece swimsuit
• Serious warning: don't bring bae to the pool if Uncle Pat is around
• Mark Zuckerberg is still the only one using Facebook Stories and he really likes Iowa
• SNES Classic controller cables will be longer than 3 measly feet

• Who’s Afraid of Hostile Love?
• Mark Wahlberg was allegedly unhappy with 'All The Money' replacement
• Daughter relieves parents' stress by starting the sweetest dance party
• Thick sheets of ice lurk just below the surface of Mars
• Fidelity, Bravery, Integrity, Memos
• Why Katie Nolan joined ESPN and how she's growing the digital audience
• The cryptocurrency craze is causing a shortage that gamers aren't going to like
• Meltdown and Spectre fixes for Windows 10 cause issues for AMD users
• These Citadels of Power
• Not again: Men try to create blockchain

• Us vs. Him
• Greta Gerwig says she would not work for Woody Allen again
• Actress Mira Sorvino apologizes for working with Woody Allen
• New Zealand police radio hacked to play NWA's 'F**k tha Police'
• The Party Bosses Decide
• 'Pokémon Go' will no longer work on older iPhones
• Fisker EMotion electric car debuts at CES, inspires drooling
• Marvel's Black Widow movie just took a big step forward
• A Coalition Government of the Heart
• Mark Wahlberg paid millions over Michelle Williams for reshoot